Post by account_disabled on Feb 17, 2024 3:49:14 GMT -5
It is the type of marketing that seeks to stir the public's emotions through the stimulation of their senses, to in turn connect them with a special brand or product. The client's subconscious is appealed to generate this connection . The sensory marketing tool causes a real and generally positive experience which leads the consumer to associate what they experienced with a sensation of smell, taste, touch, auditory or visual, managing to retain their emotion with the product or service obtained. Sensory marketing will be successful if and only if the emotional connection is pleasant . If not, your brand values will automatically be stored in a memory bank of useless things, which you obviously don't want to happen.
For this reason, it is essential that you perfect the use of sensory phone numbers data marketing very well, so that the awakening of the consumer's senses is pleasant. In general, the customer tends to believe that they are very thoughtful when purchasing and that when deciding to buy they do so in a very conscious and rational way; However, more than 90% of purchasing decisions happen in the subconscious, which makes it easier to reach your emotions and drive your behavior towards consumption. The evocative consumer is one who lives remembering experiences from their past and the emotions they experienced when faced with certain sensory stimuli... If you focus your marketing strategy on this type of consumer, you will always be guaranteed success.
Whatever emotion you are looking to connect with from your five senses, we invite you to review the content of our masters or programs so that you connect positively with us . Leave us your opinion on the subject, it is highly valued for our growth! Millennial generation: by Franco Marketing 0 Comment(s) Millennial generation: understanding the characteristics and trends of the generation of change Blog » Marketing » Millennial generation: Characteristics and trends By now, you already know who Generation Y is, or better known as the children of the baby boomers: the millennial generation. Even though it is not easy to define the millennial generation, the vast majority of the world's media agree that this generation is marked by the use of digital technology.
For this reason, it is essential that you perfect the use of sensory phone numbers data marketing very well, so that the awakening of the consumer's senses is pleasant. In general, the customer tends to believe that they are very thoughtful when purchasing and that when deciding to buy they do so in a very conscious and rational way; However, more than 90% of purchasing decisions happen in the subconscious, which makes it easier to reach your emotions and drive your behavior towards consumption. The evocative consumer is one who lives remembering experiences from their past and the emotions they experienced when faced with certain sensory stimuli... If you focus your marketing strategy on this type of consumer, you will always be guaranteed success.
Whatever emotion you are looking to connect with from your five senses, we invite you to review the content of our masters or programs so that you connect positively with us . Leave us your opinion on the subject, it is highly valued for our growth! Millennial generation: by Franco Marketing 0 Comment(s) Millennial generation: understanding the characteristics and trends of the generation of change Blog » Marketing » Millennial generation: Characteristics and trends By now, you already know who Generation Y is, or better known as the children of the baby boomers: the millennial generation. Even though it is not easy to define the millennial generation, the vast majority of the world's media agree that this generation is marked by the use of digital technology.